This week, my inbox has been flooded with emails and texts about creating a personal website. After my Get UnStuck webinar, it seems that back to school fever has hit, and everyone is ready to finally start getting their brand in order. That’s great and all, but you may just be doing this whole branding thing backwards.
You cannot build a personal website if you have no content to put on it. That means, a professional biography, blog posts, videos, photos, portfolio pieces, a clear niche, and brand value proposition. These are just a few of the key ingredients that you need to have set before you start picking out website layouts and templates.
Why? A website is simply the packaging to deliver your expertise. Although an important brand tool, it is a waste of time and money if it isn’t effective. Instead of running off to create a website right away, think about using the following tools to build your brand first.
1. Linkedin Profile
Your Linkedin profile is the number one underrated tool to attract opportunities online. Point blank period. A personal website needs to have traffic driven to it, but on Linkedin you already have an audience of people who already exist on the platform. Too many young professionals neglect this tool because of pure laziness or ignorance to its power. Either way, September is the month to get your profile complete and together.
Starting to blog? Similar to Linkedin, Medium already has a built-in platform of people ready and willing to consume your content. Begin publishing your posts on this platform, while you build your site. Later on, you can copy them over to your personal site so you have information available when you launch. Why wait to have a website to begin sharing your expertise?
3. Social media channels
Success is about building relationships. Your social media channels are your handshake to the world. Instead of live-tweeting Love and Hip Hop, posting memes on Instagram and watching others on Periscope, use these channels as a way for people to know, like and trust you.
As I mentioned on the Get Unstuck webinar, the last thing you want to do is launch a website and its just crickets. No one reads, no one visits, shares or likes. Yikes. You have to be diligent about building your community, before you launch a site, so that you have people who are excited to read and share.
I hosted this workshop last week. It came with a workshop workbook, and a 2-hour training. It was candid, interactive, and the feedback was amazing. Some attendees watched it TWICE! Check out #TBMClass hashtag to see what they said. This workshop will help you think through what personal branding is and what it isn’t, so that you can prioritize the things that matter. You can get it here.